市场调查报告心得

市场调查报告心得

市场调查报告心得

我们组决定的主题是冰露矿泉水市场调查，而我主要负责问卷设计，部分数据分析以及问卷发放这一环节。通过这次市场调查是实习周，我才知道完成一份有质量的市场调查报告心得是要花费很多精力和心血的，虽然我负责的环节比较少，但是做起来也很困难，遇到了一些意料之中以及意料之外的困难。

从问卷设计这一步骤，本来想着问题大概设计20题，分两部分，没喝过和喝过冰露的部分，但是一设计才发现20题的题数太多了，而且也想不了太多题，要有逻辑，不重复，真的是太难了，然后要设计电子问卷的时候才发现，原来我这样设计是没有办法设计好的唉。。。。还没有这个功能，真的是太惨了。

后面的问卷发放也是，因为很多朋友他们都已经深受其他朋友的市场调查问卷的荼毒了，对问卷调查深痛恶绝，因此，在发放这个问卷也遇到了不少困难。

最后面就是数据分析了，由于对冰露这个矿泉水的牌子不熟悉，我们的分析不够深入，不少数据分析都重复词语，说来说去都只是围绕着宣传力度不够这一问题进行讨论，而有一些结论则是没有深入思考就写下分析了，只看数据没有看清数据背后的问题，让我们的分析非常的片面。

通过这一次的市场调查实习，首先我能够基本了解了写一份调查报告它应该有的格式，以及进行市场调查的基本步骤，例如：①确定问题与假设；②确定所需资料；③确定收集资料的方式；④抽样设计；⑤数据收集；⑥数据分析；⑦调查报告。在设计问题这一方面应该注意的问题，要有关联性，有逻辑性，一环扣一环，才能找出问题，过分跳跃性思维的调查问题时难以发现问题的;经过与组员们多次讨论和修改之后，问卷开始发放到数据收集后，就到了数据分析这一个重要的环节了。我认为一份报告的精华就在于他们的分析，如果他们分析不到位，那么我们后面给冰露矿泉谁他们公司的建议也就没有任何的意义，因为分析的原因不正确，得出来的方法导论也是不切合实际，实行也没有效果。而且数据分析也是我们修改得最多的一个地方，现在，进行数据分析，首先要先了解这个产品的销路，问题，以及他在市场中的份额，从多个途径对产品进行了解后，才可以进行数据分析。经过好几周的时间学习市场调查。通过参与学习当中，我们对于不少理论知识学以致用，从理论到实际两者有机结合，真正提高我们的学习兴趣，具有良好的学习效果。学习市场调查与预测的教学实践，利用了理论和老师提供的平台，去应用和创造，发挥了我们的优势，丰富了我们的教学。总之经过这次的实践，让我学到了很多以前从未学到过的知识。让我开动了脑筋并投入到此次调查学习中，积极发挥了我们专业的优势。

扩展阅读：市场调查报告总结

关于当代女大学生色彩主打价值调查报告

报告人：朱山报告时间：201*.12

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如今随着科技发展社会进步，人们的思想观念也发生了巨大的变化。这种变化在当代年轻身上体现的尤为明显，２０１２年冬季我们仅针对南开大学滨海学院年龄分布18~23岁的青年女性／男性分年级展开一系列关于色彩偏好的调查，以观察其服饰色彩的形式得出了较为明显的结论。为得出准确的结论，我们做了详细的策划，策划书结构如下：查找文献分析访问专家解剖案例分析被调查者心理分析列表分析得出结论目录：

一．查找文献分析二．访问专家三．解剖案例分析四．被调查者心理分析五．多方面调查六．针对性调查七．列表分析八．得出结论

一．查找文献分析与解剖案例分析

参考文献《国内外色彩调研发展现状概述》何苗

注：仅参考国内青年部分

通过穿着对当代年轻女性的色彩喜好做一个宏观初步了解

来源：ELLE中国201*年巴黎秀场【欧美】品牌：AgainbKirchhoffELLE中国中国地区街拍【混搭】【古着】

大陆潮流设计品牌卡塔沙201*秋冬款广告【大儿童】

201*盛夏的色彩让街头变得更有朝气，国内潮人集体出动，给我们带来了一场精彩纷呈的街拍文化。荧光色系、冰激凌色与撞色的色彩游戏惹人喜爱。古着风经典黑白灰，质朴寡言的浊色橘、大地色、墨绿色仍旧占据上风。北京街头的颜色随着温度的走高也日益丰富了起来。最张扬的是把各种跳跃的色彩放肆地穿上身，绝对占据视觉焦点，走在街头回头率超高；色彩上的“中庸”一派。

如今女大学生的衣着总是站在潮流的前端，无论是甜美可爱还是经典古着，都有着强烈的色彩风格，通过流行网站和达人的衣着可以反映出青年女性对于色彩的价值。

二．访问专家与被调查者心理分析

参考文献《女性的消费心理》辽宁工业大学姜笑军

化妆品的包装设计，应充分利用色彩联想规律。充分满足女性爱美心、优越感、虚荣心，突出她们的个性与价值。

美的产品能对她们形成强烈的刺激，使她们产生兴奋，影响其购物情绪，产生购买欲望。女性认识细腻，自我意识强，攀比炫耀心强烈。

要善于运用色彩给女性美的体验，针对不同年龄群体对色彩的偏好不同，例如年轻女性化妆品以清新、活泼为主；好要根据销售阶层选择色彩。对于富有的年轻女性，产品色彩就应显得高贵、物有所值。

三．多方面调查

在此调查中，共总结了一下几方面：服装

电子产品（手机、电脑、手表、随身听）彩妆

交通工具（汽车、自行车）

但在这些调查中我们最后选择服装作为深入调查点，进行了进一步详细的调查。

四．针对性调查与列表分析（见附录）五．总结并得出结论

通过我们对南开大学滨海学院的青年女性／男性服饰色彩的全面分析和深入了解,已经分析总结出了正确的色彩定位以及色彩流行趋势，并且与前期探索式研究结果相吻合。这必会为今后的色彩研究打下坚实的基础,相信通过这些活动,我们在以后关于流行色定位、服装色彩定位学习探索实践中一定会取得成功,在将来的市场竞争中取得强有力的优势。

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附录：

观察南开滨海学生冬季衣着情况统计结果201*-11-28统计名词解释：

性别CumulativePercent累计%44.3100.0Frequency人数Valid有效男女Total合计101127228Percent%44.355.7100.0ValidPercent有效%44.355.7100.0年级CumulativePercent累计%34.669.8100.0Frequency人数Valid有效大一大二大三TotalMissing系统丢失Total合计System55564815969228Percent%24.124.621.169.730.3100.0ValidPercent有效%34.635.230.2100.0Chi-SquareTests卡方检验Asymp.Sig.(2-sided)显著度（双尾）221.879.878.750ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases有效案例数量.258a.260.102159dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis11.17.一、汇总1、样本介绍

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性别CumulativePercent44.3100.0FrequencyValid男女Total101127228Percent44.355.7100.0ValidPercent44.355.7100.0年级CumulativePercent34.669.8100.0FrequencyValid大一大二大三TotalMissingTotalSystem55564815969228Percent24.124.621.169.730.3100.0ValidPercent34.635.230.2100.0年级*性别Crosstabulation性别男年级大一Count%within性别大二Count%within性别大三TotalCount%within性别Count%within性别1335.1%1437.8%1027.0%37100.0%女4234.4%4234.4%3831.1%122100.0%Total5534.6%5635.2%4830.2%159100.0%2、基本数据描述分析

彩度CumulativePercent22.456.680.794.7100.0FrequencyValid1低2345高Total5178553212228Percent22.434.224.114.05.3100.0ValidPercent22.434.224.114.05.3100.05

总颜色数量CumulativePercent7.030.358.382.993.996.998.799.1100.0FrequencyValid1234567910Total16536456257412228Percent7.023.228.124.611.03.11.8.4.9100.0ValidPercent7.023.228.124.611.03.11.8.4.9100.0CumulativePercent11.012.320.231.136.467.176.889.089.992.196.998.799.6100.0上身主颜色FrequencyValid1白2橙3黄4蓝5粉6黑7红8灰9卡其色10棕11绿紫色褐色金色Total2531825127022282511421228Percent11.01.37.911.05.330.79.612.3.92.24.81.8.9.4100.0ValidPercent11.01.37.911.05.330.79.612.3.92.24.81.8.9.4100.0CumulativePercent19.732.039.5100.0上身主颜色分类FrequencyValid1软暖色2软冷色3硬暖色4硬冷色Total452817138228Percent19.712.37.560.5100.0ValidPercent19.712.37.560.5100.06

裤子主颜色CumulativePercent1.82.24.445.647.486.086.898.799.6100.0FrequencyValid1白2橙3黄4蓝5粉6黑7红8灰10棕褐色Total4159448822721228Percent1.8.42.241.21.838.6.911.8.9.4100.0ValidPercent1.8.42.241.21.838.6.911.8.9.4100.0裤子主颜色分类CumulativePercent4.433.836.0100.0FrequencyValid1软暖色2软冷色3硬暖色4硬冷色Total10675146228Percent4.429.42.264.0100.0ValidPercent4.429.42.264.0100.0配色--1CumulativePercent9.330.461.287.7100.0FrequencyValid1色相2345色调TotalMissingTotalSystem21487060282271228Percent9.221.130.726.312.399.6.4100.0ValidPercent9.321.130.826.412.3100.0配色--2CumulativePercent20.644.366.290.4100.0FrequencyValid1统调2345突显Total4754505522228Percent20.623.721.924.19.6100.0ValidPercent20.623.721.924.19.6100.07

配色--3CumulativePercent9.529.557.085.0100.0FrequencyValid1渐变2345间隔TotalMissingTotalSystem1940555630201*8228Percent8.317.524.124.613.287.712.3100.0ValidPercent9.520.027.528.015.0100.0CumulativePercent12.039.562.088.5100.0配色--4FrequencyValid1清色2345浊色TotalMissingTotalSystem2455455323201*8228Percent10.524.119.723.210.187.712.3100.0ValidPercent12.027.522.526.511.5100.0彩度*性别

Crosstab性别男彩度1低2345高TotalCount%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别2726.7%4241.6%1716.8%1312.9%22.0%101100.0%女2418.9%3628.3%3829.9%1915.0%107.9%127100.0%Total5122.4%7834.2%5524.1%3214.0%125.3%228100.0%8

Chi-SquareTestsAsymp.Sig.(2-sided)441.015.012.005ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases12.310a12.8467.936228dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis5.32.上身主颜色分类*性别

Crosstab性别男上身主颜色分类1软暖色2软冷色3硬暖色4硬冷色TotalCount%within性别Count%within性别Count%within性别Count%within性别Count%within性别109.9%98.9%55.0%7776.2%101100.0%女3527.6%1915.0%129.4%6148.0%127100.0%Total4519.7%2812.3%177.5%13860.5%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)331.000.000.000ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases19.48620.21917.956228adfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis7.53.裤子主颜色分类*性别

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Crosstab性别男裤子主颜色分类1软暖色2软冷色3硬暖色4硬冷色TotalCount%within性别Count%within性别Count%within性别Count%within性别Count%within性别33.0%1716.8%33.0%7877.2%101100.0%女75.5%5039.4%21.6%6853.5%127100.0%Total104.4%6729.4%52.2%14664.0%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)331.001.001.000ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases15.98216.54614.140228adfa.3cells(37.5%)haveexpectedcountlessthan5.Theminimumexpectedcountis2.21.配色--1*性别

Crosstab性别男配色--11色相2345色调TotalCount%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别44.0%1616.0%3636.0%3030.0%1414.0%100100.0%女1713.4%3225.2%3426.8%3023.6%1411.0%127100.0%Total219.3%4821.1%7030.8%6026.4%2812.3%227100.0%10

Chi-SquareTestsAsymp.Sig.(2-sided)441.035.027.009ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases10.373a10.9376.822227dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis9.25.配色--2*性别

Crosstab性别男配色--21统调2345突显TotalCount%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别2524.8%3029.7%2019.8%1817.8%87.9%101100.0%女2217.3%2418.9%3023.6%3729.1%1411.0%127100.0%Total4720.6%5423.7%5021.9%5524.1%229.6%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)441.085.083.012ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases8.200a8.2606.359228dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis9.75.配色--3*性别

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Crosstab性别男配色--31渐变2345间隔TotalCount%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别811.0%1317.8%1926.0%2230.1%1115.1%73100.0%女118.7%2721.3%3628.3%3426.8%1915.0%127100.0%Total199.5%4020.0%5527.5%5628.0%3015.0%201*00.0%Chi-SquareTestsAsymp.Sig.(2-sided)441.937.937.890ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases.812a.811.019200dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis6.94.配色--4*性别

Crosstab性别男配色--41清色2345浊色TotalCount%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别1621.9%1824.7%1216.4%2230.1%56.8%73100.0%女86.3%3729.1%3326.0%3124.4%1814.2%127100.0%Total2412.0%5527.5%4522.5%5326.5%2311.5%201*00.0%12

Chi-SquareTestsAsymp.Sig.(2-sided)441.006.007.046ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases14.374a14.1833.969200dfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis8.40.上身主颜色*性别

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Crosstab性别男上身主颜色1白2橙3黄4蓝5粉6黑7红8灰9卡其色10棕11绿紫色Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别褐色Count%within性别金色TotalCount%within性别Count%within性别101100.0%44.0%11.0%22.0%1.8%127100.0%55.0%1312.9%11.0%4544.6%76.9%1211.9%1110.9%女1411.0%32.4%1310.2%129.4%118.7%2519.7%1511.8%1612.6%21.6%53.9%75.5%32.4%Total2511.0%31.3%187.9%2511.0%125.3%7030.7%229.6%2812.3%2.9%52.2%114.8%41.8%2.9%1.4%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)13131.001.000.820ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases33.77640.106.052228adfa.13cells(46.4%)haveexpectedcountlessthan5.Theminimumexpectedcountis.44.裤子主颜色*性别

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Crosstab性别男裤子主颜色1白2橙3黄4蓝5粉6黑7红8灰10棕褐色TotalCount%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别Count%within性别11.0%101100.0%127100.0%3938.6%11.0%1110.9%33.0%11.0%33.0%4241.6%21.6%5240.9%43.1%4938.6%1.8%1612.6%21.6%女1.8%Total41.8%1.4%52.2%9441.2%41.8%8838.6%2.9%2711.8%2.9%1.4%228100.0%Chi-SquareTestsAsymp.Sig.(2-sided)991.394.186.369ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases9.485a12.503.806228dfa.14cells(70.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis.44.

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2、年级及其差异检验总颜色数量*年级

Crosstab年级大一总颜色数量1234567TotalCount%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级23.6%55100.0%56100.0%48100.0%11.8%1120.0%2138.2%1527.3%59.1%大二35.4%1526.8%1933.9%1425.0%58.9%大三48.3%816.7%1735.4%1429.2%48.3%12.1%Total85.0%3421.4%5735.8%4327.0%148.8%1.6%21.3%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)12121.623.559.400ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases9.917a10.646.709159dfa.12cells(57.1%)haveexpectedcountlessthan5.Theminimumexpectedcountis.30.

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彩度*年级

Crosstab年级大一彩度1低2345高TotalCount%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级814.5%1527.3%1629.1%1221.8%47.3%55100.0%大二1425.0%1832.1%1221.4%610.7%610.7%56100.0%大三1122.9%1531.3%1531.3%612.5%12.1%48100.0%Total3320.8%4830.2%4327.0%2415.1%116.9%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)881.406.364.078ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases8.2838.7503.098159adfa.3cells(20.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis3.32.上身主颜色分类*年级

Crosstab年级大一上身主颜色分类1软暖色2软冷色3硬暖色4硬冷色TotalCount%within年级Count%within年级Count%within年级Count%within年级Count%within年级1730.9%814.5%47.3%2647.3%55100.0%大二1730.4%712.5%35.4%2951.8%56100.0%大三714.6%714.6%48.3%3062.5%48100.0%Total4125.8%2213.8%116.9%8553.5%159100.0%17

Chi-SquareTestsAsymp.Sig.(2-sided)661.548.502.067ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases4.9655.3333.343159adfa.3cells(25.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis3.32.裤子主颜色分类*年级

Crosstab年级大一裤子主颜色分类1软暖色2软冷色3硬暖色4硬冷色TotalCount%within年级Count%within年级Count%within年级Count%within年级Count%within年级35.5%2443.6%11.8%2749.1%55100.0%3460.7%56100.0%大二47.1%1832.1%大三24.2%1327.1%12.1%3266.7%48100.0%Total95.7%5534.6%21.3%9358.5%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)661.529.451.082ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases5.119a5.7553.022159dfa.6cells(50.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis.60.

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配色--1*年级

Crosstab年级大一配色--11色相2345色调TotalCount%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级916.4%1323.6%1730.9%1120.0%59.1%55100.0%大二47.3%1425.5%1730.9%1018.2%1018.2%55100.0%大三510.4%816.7%1122.9%2041.7%48.3%48100.0%Total1811.4%3522.2%4528.5%4125.9%1912.0%158100.0%Chi-SquareTestsAsymp.Sig.(2-sided)881.110.131.092ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases13.05012.4742.833158adfa.0cells(.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis5.47.配色--2*年级

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Crosstab年级大一配色--21统调2345突显TotalCount%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级916.4%1221.8%712.7%1934.5%814.5%55100.0%大二1221.4%1323.2%1526.8%1221.4%47.1%56100.0%大三714.6%1122.9%1327.1%1327.1%48.3%48100.0%Total2817.6%3622.6%3522.0%4427.7%1610.1%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)881.480.457.450ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases7.532a7.758.570159dfa.1cells(6.7%)haveexpectedcountlessthan5.Theminimumexpectedcountis4.83.配色--3*年级

Crosstab年级大一配色--31渐变2345间隔TotalCount%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级23.6%916.4%1934.5%1323.6%1221.8%55100.0%大二1221.4%1323.2%1221.4%1323.2%610.7%56100.0%大三12.1%816.7%1735.4%1837.5%48.3%48100.0%Total159.4%3018.9%4830.2%4427.7%2213.8%159100.0%20

Chi-SquareTestsAsymp.Sig.(2-sided)881.004.005.569ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases22.698a22.103.325159dfa.1cells(6.7%)haveexpectedcountlessthan5.Theminimumexpectedcountis4.53.

配色--4*年级

Crosstab年级大一配色--41清色2345浊色TotalCount%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级23.6%2850.9%814.5%1120.0%610.9%55100.0%大二610.7%1628.6%1221.4%1221.4%1017.9%56100.0%大三612.5%510.4%1939.6%1429.2%48.3%48100.0%Total148.8%4930.8%3924.5%3723.3%201*.6%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)881.001.001.244ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases26.41427.4641.358159adfa.3cells(20.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis4.23.21

上身主颜色*年级

Crosstab年级大一上身主颜色1白2橙3黄4蓝5粉6黑7红8灰9卡其色10棕11绿紫色Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级金色TotalCount%within年级Count%within年级11.8%55100.0%56100.0%48100.0%610.9%11.8%712.7%610.9%47.3%1425.5%712.7%59.1%23.6%11.8%11.8%11.8%23.6%23.6%36.3%36.3%12.1%大二58.9%23.6%712.5%58.9%58.9%1628.6%58.9%610.7%12.1%510.4%36.3%1429.2%510.4%714.6%大三612.5%Total1710.7%31.9%159.4%1610.1%127.5%4427.7%1710.7%1811.3%21.3%53.1%63.8%31.9%1.6%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)24241.771.588.209ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases18.63021.8581.579159adfa.23cells(59.0%)haveexpectedcountlessthan5.Theminimumexpectedcountis.30.裤子主颜色*年级

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Crosstab年级大一裤子主颜色1白3黄4蓝5粉6黑7红8灰10棕TotalCount%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级Count%within年级1221.8%11.8%55100.0%56100.0%11.8%2545.5%23.6%1425.5%大二11.8%23.6%2035.7%11.8%2646.4%11.8%58.9%1735.4%12.1%2245.8%12.1%510.4%12.1%48100.0%大三12.1%Total21.3%31.9%6239.0%42.5%6239.0%21.3%2213.8%21.3%159100.0%Chi-SquareTestsAsymp.Sig.(2-sided)14141.435.262.896ValuePearsonChi-SquareLikelihoodRatioLinear-by-LinearAssociationNofValidCases14.201a16.890.017159dfa.15cells(62.5%)haveexpectedcountlessthan5.Theminimumexpectedcountis.60.

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